TikTok is introducing a new feature that allows them to reduce the amount of AI-made content appearing in their feeds. This step comes as the service disclosed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This development aligns with a rise in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for substandard, factory-style content that is often illogical or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, based on their own likes,” stated a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service tagged as made with AI. In total, more than 100 mn videos are submitted to the app every day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI content they see by opening the “manage topic” option in the app and choosing the AI content topic. Additional categories that are already be controlled under the tool include news, fashion, aesthetics, and movement.
Content Labeling and Policies
Its policies mandate content makers to tag convincing AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the service will now add an artificially created label to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2m AI literacy fund for specialists and organizations to develop educational content about using AI responsibly. This program will support charitable organizations dedicated to training coding and technology.
Content Safety Approach
TikTok has supported its content review process, following discussion over intentions to lay off numerous review team members in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by staff. The company stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
